TheSimplestAddressEver

Is putting about physics? Or
psychology?

Why do even the world's best players
miss a three-foot putt?

The problem isn't the putter.
It's the mind.

Putting isn't about adding more technology.
It's about reducing mental load.

How Do We Reduce
Mental Load?

It starts with
what you see.

Complex designs create
complex thoughts.
Simple designs create
a sense of calm.

Putting begins before the stroke.
It begins with
visual comfort.

Is the neck
necessary?

Plumber. Slant. Double Bend. And many others.

But is the neck really functional?

Or does it simply add visual complexity at address?

Unnecessary is removable.
Because unnecessary is unnecessary.

So we removed it.

Less to see.
Nothing to lose.

Cognitive
Engineering

Most putters are engineered for the stroke.

We engineer for the mind.

Quiet the eyes.
Calm the mind.
Clarify the putt.

Engineering for your eyes,
your mind,
your brain.

We call itCognitive
Engineering.

Block Blade?

Blade or mallet?

Why choose one?

You don't have to.

We bring the strengths of both
into a single form.

The solid form of a block
creates the foundation for stability.

The clean, sharp profile of a blade
keeps the address precise.

Stable like a mallet.
Sharp like a blade.

A Block.
A Blade.

Block Blade.

A new category of putter.